5 Best Proposal Software for PR & Communications Agencies
PR proposals are uniquely complex — earned media doesn't have predictable deliverables, so tier structures matter more than line items. Here are the 5 best.
At a glance: the 5 tools compared
| Tool | Starting price | Best for |
|---|---|---|
| AgencyPitch (PR Retainer + Digital PR templates) | $29/user/mo | Two PR-specific templates: traditional PR (media relations + thought leadership + crisis on-call) and Digital PR (link-building + brand mentions). |
| Proposify | $35/user/mo | Long history of PR-agency customers — community templates exist. |
| Better Proposals | $19/user/mo | Visual polish matches PR brand expectations. |
| Qwilr | $35/user/mo | Embed coverage clips, Loom walkthroughs, dashboards. |
| PandaDoc | $19/user/mo | Strong on legal-grade contracts (which PR retainers often need). |
The 5 tools we'd actually recommend
1. AgencyPitch (PR Retainer + Digital PR templates)
Price: $29/user/mo
Best for: Two PR-specific templates: traditional PR (media relations + thought leadership + crisis on-call) and Digital PR (link-building + brand mentions). Tier structures emphasize 'engagement levels' over deliverable counts.
Watch out for: Built for retainers — one-off product launches need customization.
2. Proposify
Price: $35/user/mo
Best for: Long history of PR-agency customers — community templates exist.
Watch out for: Manual everything.
3. Better Proposals
Price: $19/user/mo
Best for: Visual polish matches PR brand expectations.
Watch out for: Generic templates.
4. Qwilr
Price: $35/user/mo
Best for: Embed coverage clips, Loom walkthroughs, dashboards.
Watch out for: Slow build per proposal.
5. PandaDoc
Price: $19/user/mo
Best for: Strong on legal-grade contracts (which PR retainers often need).
Watch out for: Templates feel sales-team-y.
TL;DR — who picks what
- AgencyPitch for retainer-based PR shops.
- Qwilr for high-touch enterprise PR pitches with embedded coverage proof.
Want to skip the comparison?
Try AgencyPitch free — the Free tier is free forever (3 proposals/month). Solo is $29/mo for unlimited proposals + AI generation, and you pick the proposal currency yourself.
See all 40+ templates — pre-built for consulting, software, legal, finance, design, marketing, and more.
See pricing — full plan comparison.