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20 guides

Pricing guides

How to price every marketing service in 2026 — retainers, setup fees, tier structures, what agencies actually charge.

How to Price Affiliate Program Management Retainers in 2026

Affiliate marketing management retainer pricing — partner recruitment, fraud monitoring, payout ops. Real 2026 agency rates.

2 min read·2026-04-27

How to Price Podcast Production Retainers in 2026

Podcast production retainer pricing — strategy, recording, editing, distribution, repurposing. Real 2026 agency rates.

2 min read·2026-04-26

How to Price Fractional CMO Engagements in 2026

Fractional CMO retainer pricing — Advisor, Fractional, Embedded tiers. Real 2026 rates for senior marketing leadership.

2 min read·2026-04-25

How to Price Digital PR Retainers in 2026

Digital PR retainer pricing — story angles, journalist outreach, data studies, link-building via PR. Real 2026 rates.

2 min read·2026-04-24

How to Price Shopify Builds & Growth Retainers in 2026

Shopify project pricing from $12K theme builds to $90K+ Plus + headless implementations. Real 2026 DTC agency rates.

2 min read·2026-04-23

How to Price Webflow & Framer Builds in 2026

No-code marketing site build pricing — Webflow and Framer projects. Tiered fixed-fee + retainer pricing.

2 min read·2026-04-22

How to Price Marketing Automation Implementation Projects in 2026

HubSpot, Marketo, Pardot, Customer.io implementation pricing. Real 2026 agency rates by stack complexity.

2 min read·2026-04-21

How to Price Influencer Marketing Programs in 2026

Influencer marketing retainer pricing by creator tier and activation volume. Real 2026 agency rates.

2 min read·2026-04-20

How to Price YouTube Channel Growth Services in 2026

YouTube agency retainer pricing — strategy, scriptwriting, production, thumbnail testing. Real 2026 rates by output cadence.

2 min read·2026-04-19

How to Price TikTok & UGC Marketing in 2026

Short-form video agency pricing — TikTok strategy, UGC creator coordination, paid amplification. Real 2026 rates by output volume.

2 min read·2026-04-18

How to Price B2B Lead Generation Retainers in 2026

B2B pipeline-generation retainer pricing — LinkedIn Ads, ABM, cold email, paid social. Tier structures tied to ad spend bands.

2 min read·2026-04-17

How to Price CRO Retainers in 2026 — Per Test Velocity

Conversion rate optimization retainer pricing — by test velocity, traffic threshold, and analyst depth. Real 2026 agency rates.

2 min read·2026-04-16

How to Price Brand Identity Projects in 2026

Brand identity project pricing — refresh ($8K) to full system ($65K). What design agencies actually charge by ambition tier.

2 min read·2026-04-15

How to Price Local SEO Services in 2026 — Per-Location Pricing

Local SEO retainer pricing for multi-location service businesses. Per-location bands, GBP optimization, citation costs.

2 min read·2026-04-14

How to Price Email Marketing Retainers in 2026

Email retainer pricing for Klaviyo, Mailchimp, Customer.io agencies. Tier structure tied to broadcast cadence and lifecycle flow count.

2 min read·2026-04-13

How to Price Content Marketing Retainers in 2026

Content retainer pricing tied to article volume + multimedia + distribution. What real agencies charge for organic content engines.

2 min read·2026-04-12

How to Price Web Design + Development Projects in 2026

What agencies charge for fixed-fee web builds — from $8K starter sites to $100K+ headless commerce. Phase-based pricing breakdown.

2 min read·2026-04-11

How to Price Social Media Management in 2026

Real social media agency rates in 2026 — multi-platform packages, content cadence pricing, community management costs.

2 min read·2026-04-10

How to Price PPC Management in 2026 — Stop Quoting % of Spend

Why % of ad spend pricing is broken in 2026 and what PPC agencies are charging instead. Tier structures tied to platform count and spend bands.

2 min read·2026-04-09

How to Price SEO Retainers in 2026 — Real Agency Numbers

What SEO agencies actually charge in 2026: tier structures, setup fees, monthly retainers, deliverable scoping. Anchored to real market rates.

2 min read·2026-04-08

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