5 Best Proposal Software for Paid Ads Agencies (Google + Meta)
Paid-ads proposals need to handle the dual structure of management fee + ad spend percentage. Most tools assume flat retainers. Here are 5 that handle the nuance.
At a glance: the 5 tools compared
| Tool | Starting price | Best for |
|---|---|---|
| AgencyPitch (Paid Search + Paid Social templates) | $29/user/mo | Separate templates for Google Ads, Meta Ads, TikTok Ads, with tier structures including base management fee + ad-spend percentage tier upgrades. |
| Proposify | $35/user/mo | Marketplace has paid-ads templates. |
| Better Proposals | $19/user/mo | Visual polish helps when the proposal IS the marketing. |
| PandaDoc | $19/user/mo | If you also send ad-spend management contracts (legal-grade), the redlining is solid. |
| Qwilr | $35/user/mo | Embed Looker Studio dashboards directly into the proposal — clients can see live ad performance. |
The 5 tools we'd actually recommend
1. AgencyPitch (Paid Search + Paid Social templates)
Price: $29/user/mo
Best for: Separate templates for Google Ads, Meta Ads, TikTok Ads, with tier structures including base management fee + ad-spend percentage tier upgrades.
Watch out for: Templates assume monthly retainers, not project-based ad consulting.
2. Proposify
Price: $35/user/mo
Best for: Marketplace has paid-ads templates.
Watch out for: Pricing tiers are static tables, not first-class objects.
3. Better Proposals
Price: $19/user/mo
Best for: Visual polish helps when the proposal IS the marketing.
Watch out for: Manual tier-building.
4. PandaDoc
Price: $19/user/mo
Best for: If you also send ad-spend management contracts (legal-grade), the redlining is solid.
Watch out for: Templates are generic.
5. Qwilr
Price: $35/user/mo
Best for: Embed Looker Studio dashboards directly into the proposal — clients can see live ad performance.
Watch out for: Slow editor. $35-59/mo.
TL;DR — who picks what
- AgencyPitch if you sell Google + Meta + TikTok ads management.
- Qwilr if you embed live performance dashboards into the proposal.
Want to skip the comparison?
Try AgencyPitch free — the Free tier is free forever (3 proposals/month). Solo is $29/mo for unlimited proposals + AI generation, and you pick the proposal currency yourself.
See all 40+ templates — pre-built for consulting, software, legal, finance, design, marketing, and more.
See pricing — full plan comparison.