Starter Site
Early-stage companies launching their first site
₹0/mo
+ ₹8,000 setup · 0-month minimum
- Up to 8 pages
- Mobile-responsive design
- Basic SEO setup
- CMS integration (Webflow / WordPress)
- 1 round of revisions
- 30-day post-launch support
All templates
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web · proposal template
Web Design & Development
The web build template that justifies a $25K+ price tag without getting haggled.
Web proposals get haggled because the buyer can't tell what they're getting for the money. This template solves that with a clear phase structure (Discovery → Design → Development → Launch) tied to deliverables and timeline. Fixed-fee tiers with optional retainer for ongoing CRO/maintenance.
Investment structure
Three pricing tiers, edit-in-place.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Growth Site
Funded companies treating their site as a revenue engine
₹1,500/mo
+ ₹25,000 setup · 6-month minimum
- Everything in Starter
- Up to 20 pages + custom layouts
- Conversion-optimized landing pages (3)
- CRM / Marketing automation integration
- Advanced analytics + heatmap setup
- Quarterly CRO experiments (retainer)
Custom Build
Established brands needing custom infrastructure
₹3,500/mo
+ ₹60,000 setup · 12-month minimum
- Custom design system
- Headless / Jamstack stack (Next.js + Sanity)
- Custom integrations & API work
- Performance budget (Core Web Vitals)
- Ongoing dev retainer (16hrs/mo)
- Dedicated PM
What's in this template
Cover, Executive Summary, Understanding Your Business, Proposed Web Services, Our Build Process, Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps. Pricing tiers map to project complexity: Starter (8 pages), Growth (20 pages + custom), Custom (full headless build).
How to price web work in 2026
Starter Site: $8K fixed-fee, 8 pages, mobile-responsive, basic SEO, 1 round of revisions. Growth Site: $25K + $1,500/mo retainer, 20 pages, conversion-optimized landing pages, CRM integration, quarterly CRO experiments. Custom Build: $60K+ + $3,500/mo retainer, custom design system, headless stack (Next.js + Sanity), dedicated PM. Setup-fee-only projects often die in scope creep — bake in a retainer for ongoing work or charge change orders explicitly.
Common mistakes this template fixes
1) No revision policy — change orders kill margin. Specify: 1 round of revisions per phase, additional rounds at hourly. 2) Page count without complexity tiers — a 5-page site for a Fortune 500 isn't the same as 5 pages for a startup. Define tiers by complexity. 3) Missing post-launch support window. Standard: 30 days bug fixes included. 4) No CMS handover plan — clients feel locked in if you don't train their team.
When to use this template
Fixed-fee web project from $8K to $100K+. The client has been burned before by missed deadlines or scope creep. They want to know exactly what they're getting and when. This template signals you've done this before — process is clear, pricing is firm, post-launch is defined.
Editable in AgencyPitch
Adjust phase durations. Swap CMS (Webflow / WordPress / Shopify / custom). Change revision policy. Toggle on the retainer add-on. AI rewrites every section to match your tone. Trackable share link tells you when the prospect actually reviewed it.
The 10 sections in this template
- 01Cover
- 02Executive Summary
- 03Understanding Your Business
- 04Proposed Web Services
- 05Our Build Process
- 06Timeline
- 07Investment
- 08Why Us
- 09Case Study
- 10Next Steps
Send your next web proposal in 5 minutes.
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