The short-form video template for agencies driving TikTok growth at scale.
TikTok and short-form video are won by volume + iteration speed, not polish. This template scopes a creator-led production engine — UGC sourcing, hook frameworks, daily output, paid amplification — instead of "a video a week." Pricing scales with output volume and creator network depth.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
DTC brands testing TikTok as a channel for the first time
Brands ready to make short-form video a top acquisition channel
Brands where short-form is a primary brand-building channel
Cover, Executive Summary, Understanding Your Business, TikTok & UGC Services, Our Short-Form Process (Brand Research → Creator Activation → Production → Optimization), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Foundation: $3,000/mo + $2,500 setup, 8 videos + 2 UGC creators, 1 platform. Growth: $7,000/mo + $6,000 setup, 20 videos across TikTok+Reels, 5-7 creators, paid amplification. Scale: $18,000/mo + $15,000 setup, 60+ videos, 15+ creator network, multi-platform. Per-video pricing destroys your margin once volume scales — go retainer.
1) Treating UGC as one-off creator buys — it should be a roster + ongoing relationships. 2) Producing too few videos — short-form requires volume. 3) No paid amplification of organic winners. 4) Ignoring platform-specific best practices (a TikTok edit doesn't work as a Reel).
DTC brands or consumer SaaS where short-form is a primary acquisition or brand-building channel. Buyer is comfortable with creator-led aesthetic — not premium-polished brand video — and has product-market fit.
Adjust platform mix (TikTok, Reels, Shorts). Toggle UGC vs original creator content. Add Spark Ads scope. AI rewrites in your voice.
How to write it, how to price it — read before you send.
Short-form video agency pricing — TikTok strategy, UGC creator coordination, paid amplification. Real 2026 rates by output volume.
Read the guideStep-by-step guide to writing a TikTok and UGC marketing proposal that closes. Structure, pricing tiers, banned words, and a free template.
Read the guide21-day free trial. No credit card. AI rewrites in your firm's voice.