Foundation
Solo founders and small teams establishing presence
₹1,500/mo
+ ₹1,500 setup · 3-month minimum
- 1 platform (Instagram or LinkedIn)
- 12 posts/month
- Content calendar
- Monthly analytics report
All templates
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social · proposal template
Social Media Management
The social-media retainer template that signals you do strategy, not just posts.
Social-media proposals fail because they sound like a content calendar list. This template leads with the strategy framework — brand voice, channel mix, audience persona — before deliverables. Pricing scales with platform count, post volume, and community management depth.
Investment structure
Three pricing tiers, edit-in-place.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Growth
Growing brands building consistent audience engagement
₹3,500/mo
+ ₹3,500 setup · 6-month minimum
- Everything in Foundation
- 2 platforms (Instagram + LinkedIn or TikTok)
- 20 posts/month + 8 stories/wk
- Community management (M-F)
- Bi-weekly strategy calls
- Hashtag research & optimization
Scale
Brands using social as primary acquisition channel
₹8,000/mo
+ ₹8,000 setup · 12-month minimum
- Everything in Growth
- 4 platforms
- 40 posts/month + daily stories + 4 reels/wk
- Daily community management (incl. weekends)
- Monthly creative shoot day
- UGC creator coordination
- Dedicated account manager
What's in this template
Cover, Executive Summary, Understanding Your Business, Proposed Social Media Services, Our Process (Strategy → Production → Engagement → Reporting), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps. Tiers scale by platform count + post volume + creative production depth.
How to price social media in 2026
Foundation around $1,500/mo + $1,500 setup, single platform, 12 posts/month. Growth at $3,500/mo + $3,500 setup for two platforms, 20 posts + community M-F. Scale at $8,000/mo + $8,000 setup for four platforms, daily posts + reels + creator coordination. Add-on: monthly creative shoot day. Avoid "per-post" pricing — clients churn the moment they realize they're paying for activity, not outcomes.
Common mistakes this template fixes
1) No strategy phase — clients ask "why this content" and there's no answer. 2) Treating community management as table stakes when it's hugely time-intensive. Charge for it. 3) Listing every platform — over-promising. Pick 2 you'll do well, decline the rest. 4) Vague reporting cadence. Specify weekly metrics email + monthly strategy call.
When to use this template
You're pitching ongoing social as a primary brand-building or acquisition channel. The client has tried in-house and the content went stale, or they have no social presence and want to build from zero. They want a partner who'll have a point of view, not a vendor who'll just fill a calendar.
Editable in AgencyPitch
Adjust platform mix. Swap content cadence. Add UGC creator scope. AI matches the case study with the strongest social win. Brand applied automatically. Mobile-friendly share link clients open in bed.
The 10 sections in this template
- 01Cover
- 02Executive Summary
- 03Understanding Your Business
- 04Proposed Social Media Services
- 05Our Social Media Process
- 06Timeline
- 07Investment
- 08Why Us
- 09Case Study
- 10Next Steps
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