The app-dev proposal template that closes 6-figure mobile builds.
App-dev proposals lose because they read like a feature list with a discount tacked on. This template flips it — leads with sprint cadence + tech-stack rationale + handoff plan, then prices in 3 tiers (MVP / Production / Scale) so prospects self-select. Built for React Native, Flutter, and native iOS/Android shops.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Validating the idea — get a real user-testable app shipped in 6-8 weeks
Apps with 1k-50k users that need ongoing dev velocity
Funded startups + enterprise apps with 50k+ users
Cover, Executive Summary, Understanding Your Business, Proposed App Development Scope, Our Build Method (Discovery → Sprint 1-2 → Sprint 3-4 → Beta + Submission), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
MVP: ~$12K setup (fixed-fee, 6-8 week build) — single React Native codebase, ~8 screens, Firebase backend. Production: ~$28K setup + $4.5K/mo retainer — 25 screens, custom backend, push notifications, monthly bug + feature work. Scale: ~$60K+ setup + $10K/mo retainer — native where required, dedicated 2-engineer pod, observability stack. Indian agencies: ~₹3.5L → ₹8L → ₹18L setup respectively (35-45% of US prices for the offshore-equivalent build).
1) Quoting hourly — clients can't compare apples-to-apples and you lose to fixed-fee competitors. 2) Vague tech stack ("we'll figure it out") — prospects need to see you've decided. 3) Missing post-launch support scope — clients assume you'll fix bugs forever; spell out 30 days vs ongoing retainer. 4) No store-submission line item — Apple rejections eat 1-2 weeks if you didn't budget for them.
You're pitching iOS + Android (or just one) for $10K-$200K projects. Client has either an existing web product to port, an idea they need validated quickly, or an enterprise app to rebuild. Tone: confident-not-cocky about cross-platform decisions.
Swap React Native ↔ Flutter ↔ native. Adjust tier sizes. Add specific platform scope (Apple Watch, CarPlay, Wear OS). India visitors auto-see INR pricing. AI rewrites in your voice.
14-day free trial. No credit card. AI rewrites in your agency's voice.