The LinkedIn proposal template that wins founder-led inbound contracts.
LinkedIn proposals fail because they sound like content-calendar lists. This template leads with positioning + voice-training (the work that compounds), then content cadence, then engagement + DMs, then ads. Built for ghostwriting agencies, B2B-content shops, and SaaS GTM teams.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Single founder building inbound through their own profile
Founders + companies wanting LinkedIn as primary inbound channel
Companies treating LinkedIn as a primary GTM channel across the leadership team
Cover, Executive Summary, Understanding Your Business, Proposed LinkedIn Scope, Our LinkedIn System (Voice + Positioning → Content Engine → Engagement + DMs → Ads + Scale), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Founder Brand: $1.5K setup + $2K/mo — single profile, 8 ghostwritten posts/month + engagement. Founder + Brand: $3K setup + $4.5K/mo — adds company page + newsletter + 100 personalized DMs/month. Multi-Voice: $6K setup + $9.5K/mo — up to 4 executives + LinkedIn Ads + sales enablement. India: ~₹40K+₹50K/mo / ₹80K+₹1.25L/mo / ₹1.75L+₹2.75L/mo. Don't price per post — you'll be commoditized in 6 months.
1) Pricing per post — race to the bottom and ignores voice training. 2) No engagement window — posts without 2hrs/day on relevant feeds get no reach. 3) Skipping the inbound-DM motion — that's where the actual revenue is. 4) Ignoring company page — founders alone can't carry the brand.
You're pitching a 6+ month engagement to a founder or B2B leadership team that wants LinkedIn as a primary inbound channel. They have a real POV but no time to post. Buyer values voice consistency over quantity.
Swap solo founder ↔ multi-exec. Add LinkedIn Ads scope. Adjust DM volume. AI matches your tone. India visitors auto-see INR pricing.
14-day free trial. No credit card. AI rewrites in your agency's voice.