The MSP proposal template that prices managed IT per seat, not per fire drill.
Break-fix IT pricing rewards downtime and punishes prevention. This template sells managed services as a flat monthly per-endpoint retainer with response SLAs, so the client buys uptime instead of emergencies. It scopes helpdesk, monitoring, backup, security, and strategic vCIO into three tiers.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Small businesses needing reliable IT support without a full-time hire
Growing teams requiring proactive monitoring, backup, and priority response
Mid-market companies with complex infrastructure and compliance requirements
Cover, Executive Summary, Understanding Your Business, Managed IT Services & Coverage, Our IT Service Delivery Model (Onboarding & Audit → Environment Hardening → Ongoing Management → Quarterly Business Review), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Anchor to managed endpoints with response SLAs. Business Support around $500/mo for up to 10 endpoints with business-hours helpdesk and patch management. Pro Managed around $1.5K/mo for 30 endpoints, 24/7 monitoring, backup/DR, and a 4-hour critical SLA. Enterprise IT around $3.5K/mo for unlimited endpoints, a vCIO, compliance support (SOC 2 / HIPAA / ISO 27001), and a 1-hour SLA. All figures here are in USD — set the proposal's currency to INR or any other in the editor. Per-seat flat pricing aligns you with the client — you make more by preventing problems, not billing for them.
1) Break-fix or hourly pricing, which makes the client see you only when something's broken. 2) No response SLA, so "managed" means nothing concrete. 3) Skipping the onboarding audit, then inheriting an undocumented environment you can't support profitably. 4) No vCIO/strategy tier, leaving the highest-margin advisory relationship unsold.
You're pitching ongoing IT management to a business without a full-time IT team, or one replacing an unreliable break-fix vendor. They care about uptime, security, and having someone accountable — and want to see SLAs and a coverage scope before price.
Adjust endpoint counts and SLA windows per tier. Add compliance frameworks relevant to the client. Tailor the backup and security scope. AI rewrites in your firm's voice. Prices are shown in USD — set the proposal's currency (INR, EUR, GBP, and more) in the editor. Share via tracking link or export a branded PDF.
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