The influencer template for agencies running multi-creator programs at scale.
Influencer marketing isn't "hire some creators" — it's a managed program with sourcing, contracting, content review, FTC compliance, and performance tracking. This template scopes the operational rigor that separates real programs from one-off sponsorships.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
DTC brands running their first structured creator program
Brands ready to systematize creator marketing as a channel
Mature brands where creators are a top-3 acquisition channel
Cover, Executive Summary, Understanding Your Business, Influencer Services, Our Process (Brand Fit → Sourcing → Execution → Measurement), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Foundation: $4,000/mo + $3,000 setup, 5 nano/micro activations, FTC compliance. Growth: $9,000/mo + $7,500 setup, 15 mid-tier activations + whitelisting. Scale: $22,000/mo + $18,000 setup, 30+ activations + macro/celebrity partnerships + dedicated CRM. Don't bundle creator payments into your fee — bill them separately as pass-through.
1) Bundling creator pay into agency fee (kills margin transparency). 2) Skipping FTC compliance review (regulatory risk). 3) No whitelisting strategy (organic content goes to waste). 4) Treating creators as transactional vendors instead of long-term partners.
DTC or consumer brand with $20K+/month creator-content budget, established product-market fit, and a clear ICP. They want to systematize creator marketing into a real channel, not just "do influencer drops."
Adjust creator-tier mix. Toggle whitelisting + paid amplification. Swap CRM (GRIN, Aspire, CreatorIQ). AI rewrites in your voice.
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