The digital PR template for agencies winning DR60+ links and tier-1 media coverage.
Digital PR is the fastest path to high-authority backlinks and earned brand authority. This template scopes the work as a media-relations engine — story angles, data assets, journalist outreach, coverage tracking — instead of "send press releases." Pricing tiered by outreach volume and asset production.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Brands wanting earned authority links + tier-2 media coverage
Series A-C startups wanting consistent tier-1 media + DR60+ links
Funded brands needing PR as a growth + reputation lever
Cover, Executive Summary, Understanding Your Business, Digital PR Services, Our Process (Story Angles → Asset Production → Outreach → Coverage Tracking), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Foundation: $4,500/mo + $3,000 setup, 1 data study/quarter + 200-journalist media list + 20-30 pitches/month. Growth: $9,000/mo + $8,000 setup, 2 studies/month + reactive PR + tier-1 outlet targeting. Scale: $22,000/mo + $20,000 setup, awards + speaking + crisis comms + dedicated PR strategist. Don't price by coverage — you can't guarantee placements; price by program operation.
1) Promising specific publications in the contract — you can't guarantee what journalists will run. 2) Skipping data assets — most pitches without data fail. 3) Treating PR as separate from SEO — earned links are SEO. 4) No HARO/source-of-sources reactive component.
Funded startup or established brand wanting authority backlinks + reputation lift. Has a real story angle (data, expert founder, novel product). Won't be satisfied by tier-3 publications and is willing to invest in original research.
Adjust pitch volume + asset cadence. Toggle reactive PR scope. Add international / multi-language. AI rewrites in your voice.
21-day free trial. No credit card. AI rewrites in your firm's voice.