Foundation
Companies starting their content engine
₹2,000/mo
+ ₹2,000 setup · 3-month minimum
- 4 long-form articles/month (1.5K-2K words)
- Topic research + briefs
- 1 round of revisions per piece
- Basic on-page SEO
All templates
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content · proposal template
Content Marketing Retainer
The content retainer template that wins clients who've been burned by SEO agencies who can't write.
Content is the channel agencies under-charge for. This template positions content as a strategic moat (editorial system + distribution playbook) instead of an article farm. Pricing scales with output and includes pillar content, multimedia, and paid distribution.
Investment structure
Three pricing tiers, edit-in-place.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Growth
Growing brands using content as primary inbound channel
₹5,000/mo
+ ₹5,000 setup · 6-month minimum
- Everything in Foundation
- 8 long-form articles/month + 2 pillar pages/quarter
- Subject matter expert interviews
- Email newsletter (4/mo)
- Distribution playbook (LinkedIn, Reddit, niche forums)
- Quarterly content audit
Scale
Companies with content as a strategic moat
₹12,000/mo
+ ₹12,000 setup · 12-month minimum
- Everything in Growth
- 20 articles/month + multimedia (video, podcast)
- Dedicated editorial manager
- Original research + reports (1/quarter)
- Paid distribution campaigns
- Influencer + creator partnerships
What's in this template
Cover, Executive Summary, Understanding Your Business, Proposed Content Services, Our Content Engine (Strategy → Production → Distribution → Optimization), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps. Tiers scale by output volume, multimedia inclusion, and distribution scope.
How to price content in 2026
Foundation: $2,000/mo + $2,000 setup, 4 long-form articles/mo (1.5K–2K words), basic on-page SEO. Growth: $5,000/mo + $5,000 setup, 8 articles + 2 pillar pages/quarter, SME interviews, newsletter, distribution playbook. Scale: $12,000/mo + $12,000 setup, 20 articles + multimedia (video/podcast), original research/quarter, paid distribution, influencer partnerships. Per-article pricing under-charges for the strategic + distribution work that actually drives results.
Common mistakes this template fixes
1) Selling articles, not outcomes — clients churn when traffic doesn't grow. Frame around organic traffic, leads, or thought-leadership goals. 2) No distribution layer — articles published and forgotten. Bake distribution into every tier. 3) Missing original-research scope — pillar content is the #1 traffic driver, treat it as Tier 2-3 only. 4) Ghosting on optimization — quarterly content audits should be standard.
When to use this template
Client wants content as primary inbound channel and has been burned by article-mill agencies. They have a tracking pixel installed, a CRM, and stated goals (X leads/quarter, X% organic growth). They'll evaluate you on writing quality + strategic thinking, not just deliverable count.
Editable in AgencyPitch
Adjust output volume. Add/remove multimedia scope. Toggle paid distribution. AI matches voice to your samples. Trackable share link. Branded PDF export with your editorial style.
The 10 sections in this template
- 01Cover
- 02Executive Summary
- 03Understanding Your Business
- 04Proposed Content Services
- 05Our Content Engine
- 06Timeline
- 07Investment
- 08Why Us
- 09Case Study
- 10Next Steps
Send your next content proposal in 5 minutes.
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