The coaching proposal template that sells transformation, not hourly sessions.
Selling coaching by the session caps your value at your calendar and frames you as a cost. This template prices a monthly engagement built around outcomes — clarity, leadership growth, measurable progress — with sessions, assessments, and accountability frameworks bundled into three tiers, so the client commits to a journey, not a meeting count.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Business owners and emerging leaders building clarity, focus, and momentum
Mid-career executives and founders ready to accelerate performance and growth
C-suite leaders and high-potential executives navigating scale, transition, or transformation
Cover, Executive Summary, Understanding Your Goals, Coaching Services & Engagement, Our Coaching Framework (Discovery & Goal Setting → Assessment & Baseline → Active Coaching → Integration & Growth), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Price the engagement, not the hour. Momentum around $500 setup + $1.5K/mo for 2 sessions, a goal framework, and async check-ins. Accelerator around $3K/mo for 4 sessions, a leadership assessment, a 90-day plan, and unlimited async support. Executive Leadership around $5K/mo for weekly sessions, 360 feedback, and stakeholder coaching. All figures here are in USD — set the proposal's currency to INR or any other in the editor. A monthly retainer with a 3-6 month minimum lets the transformation actually land — single sessions rarely change behavior.
1) Selling by the session, which makes clients ration coaching exactly when momentum matters. 2) No assessment or baseline, so progress is unprovable. 3) No accountability between sessions, where most behavior change actually happens. 4) Vague outcomes — name the deliverables (assessment, 90-day plan, 360 feedback) so the engagement feels concrete.
You're pitching an ongoing coaching relationship to a founder, executive, or emerging leader. They want structured growth with accountability and measurable milestones — not a few ad-hoc sessions — and need to see the framework before committing to a multi-month engagement.
Adjust session counts, cadence, and support channels per tier. Add assessments or workshops. Tailor the framework to your coaching style. AI rewrites in your voice. Prices are shown in USD — set the proposal's currency (INR, EUR, GBP, and more) in the editor. Share via tracking link or export a branded PDF.
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