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Branding & design · proposal template

Architecture & Design

The architecture proposal template that prices by design phase, not a vague percentage.

"Our fee is 10% of construction cost" makes clients nervous because it's a moving target. This template prices each design phase as a defined deliverable — schematic design, design development, construction documents, construction administration — so the client sees exactly what they're paying for at each milestone. Tiers scale from residential to ground-up commissions.

Investment structure

Three pricing tiers, edit-in-place.

Fixed project fees by scope. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.

Residential

Residential renovations, additions, and smaller new builds up to 3,000 sq ft

$8,000project
Fixed fee · billed by milestone
  • Schematic design and concept presentation
  • Design development drawings
  • Construction documentation set
  • Material and finish specifications
  • Construction administration (up to 10 site visits)
  • Coordination with structural engineer
  • Up to 2 design revision rounds
Recommended

Commercial

Commercial tenant improvements, office fit-outs, and mixed-use projects

$20,000project
Fixed fee · billed by milestone
  • Everything in Residential
  • Programming and space planning workshop
  • 3D rendering and visualization package
  • MEP coordination and consultant management
  • Permit application support and agency coordination
  • Construction administration (up to 25 site visits)
  • Furniture, fixtures, and equipment (FF&E) schedule
  • Up to 4 design revision rounds

Ground-Up / Landmark

Ground-up commercial, mixed-use, or landmark architectural commissions

$50,000project
Fixed fee · billed by milestone
  • Everything in Commercial
  • Site analysis and feasibility study
  • Full entitlement and zoning support
  • Sustainability and LEED documentation
  • Detailed cost estimating at each design phase
  • Bid management and contractor selection support
  • Full-time construction administration through certificate of occupancy
  • Post-occupancy evaluation

What's in this template

Cover, Executive Summary, Understanding Your Business, Design Services & Deliverables, Our Design Process (Schematic Design → Design Development → Construction Documents → Construction Administration), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.

How to price architectural services in 2026

Price the phases as fixed milestone fees rather than an open percentage. Residential around $8K for schematic through construction administration on builds up to 3,000 sq ft. Commercial around $20K adding programming, 3D visualization, MEP coordination, and permit support. Ground-Up / Landmark around $50K for feasibility, full entitlement, LEED documentation, and CA through certificate of occupancy. All figures here are in USD — set the proposal's currency to INR or any other in the editor. Defined revision rounds and site-visit counts per tier prevent scope creep.

Common mistakes this template fixes

1) Quoting a single percentage-of-construction fee the client can't sanity-check. 2) Unlimited revisions, which destroy project margin. 3) No clear phase deliverables, so the client doesn't know what "design development" buys. 4) Leaving construction administration vague or unbilled — then doing it for free.

When to use this template

You're pitching a renovation, fit-out, or new build with defined phases. The client wants to understand the fee structure and deliverables at each stage before committing, and values a firm that scopes revisions and site visits up front rather than billing surprises later.

Editable in AgencyPitch

Adjust revision rounds, site-visit counts, and square-footage bands per tier. Add FF&E or sustainability line items. Tailor the phase deliverables. AI rewrites in your studio's voice. Prices are shown in USD — set the proposal's currency (INR, EUR, GBP, and more) in the editor. Share via tracking link or export a branded PDF.

The 10 sections in this template

  1. 01Cover
  2. 02Executive Summary
  3. 03Understanding Your Business
  4. 04Design Services & Deliverables
  5. 05Our Design Process
  6. 06Timeline
  7. 07Investment
  8. 08Why Us
  9. 09Case Study
  10. 10Next Steps

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