The marketplace template for D2C brands scaling beyond their own .com.
Marketplace proposals fail when they read like 'we'll do Amazon Ads.' This template leads with listing optimization (where the leverage is) + ad-spend bands + multi-marketplace expansion. Includes India-specific Flipkart + Meesho scope.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
Brands with existing Amazon presence that's underperforming
Brands ready to scale aggressively on Amazon ads
8-figure brands or D2C scaling marketplaces as a primary channel
Cover, Executive Summary, Understanding Your Business, Proposed Marketplace Scope, Our Marketplace Method (Audit → Ads Launch → Brand Store → Multi-Marketplace Scale), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Listing Optimization: $1.5K setup + $1.5K/mo — 20 SKUs, monthly keyword refresh. Ads + Optimization: $3K + $3.5K/mo, up to $30K/mo ad spend managed. Full Marketplace: $6K + $8.5K/mo, multi-marketplace + DSP + inventory forecasting. India: ~₹35K+₹35K/mo / ₹75K+₹90K/mo / ₹1.75L+₹2.4L/mo. Don't price as a flat % of ad spend — caps you at the budget the client picks.
1) Ads before listings — wasting ad spend on conversion rates a rewrite would fix. 2) No inventory monitoring — IPI score crashes mean lost Buy Box. 3) Single-marketplace focus — Indian D2C brands need Amazon + Flipkart + Meesho. 4) No brand-store buildout — leaves money on the table on tier-2/3 SKUs.
Pitching D2C or consumer-brand work. Client either has an existing Amazon presence underperforming, or wants to launch new marketplaces. Tone: data-driven, P&L-aware, willing to challenge the client's hero-SKU assumptions.
Swap Amazon ↔ Flipkart ↔ Meesho focus. Adjust ad-spend bands. Add Walmart / Etsy / niche marketplaces. India visitors auto-see INR pricing. AI rewrites in your voice.
14-day free trial. No credit card. AI rewrites in your agency's voice.