The affiliate template for agencies running 100+ partner programs at DTC and SaaS brands.
Affiliate marketing isn't a discount-code app — it's a managed channel with sourcing, contracts, fraud monitoring, and ongoing partner enablement. This template scopes the operational work that turns affiliate from a side experiment into a 10-25% revenue channel.
Setup fee + monthly retainer. Round numbers. Each tier includes everything below it plus specific upgrades. The middle tier is recommended — most clients pick it.
DTC and SaaS brands launching their first formal affiliate program
Brands ready to make affiliates a 10-25% revenue channel
$10M+ brands where affiliate is a structural revenue channel
Cover, Executive Summary, Understanding Your Business, Affiliate Services, Our Process (Architecture → Recruitment → Active Management → Optimization), Timeline, Investment (3 tiers), Why Us, Case Study, Next Steps.
Foundation: $3,500/mo + $4,500 setup, platform setup + 25 affiliates/quarter + monthly fraud review. Growth: $8,500/mo + $10,000 setup, 100 active affiliates + tiered commissions + bi-weekly enablement. Scale: $18,000/mo + $25,000 setup, 300+ affiliates + tier-1 publishers + co-marketing campaigns. Don't take a % of affiliate-driven revenue — clients hate it. Charge a flat retainer.
1) Taking a % of revenue — clients churn when you're "making more than them." 2) No fraud monitoring (you'll get scammed). 3) Generic onboarding — top affiliates need white-glove. 4) No co-marketing strategy with top performers.
DTC or SaaS brand with $1M+ ARR, an existing program (or ready to launch), and willingness to invest in partner relationships. Buyer understands affiliate is a channel, not a discount-code engine.
Swap platform (Impact, PartnerStack, Tapfilter, Refersion). Adjust affiliate count tier. Add SaaS-specific scope (PartnerStack, Reditus). AI rewrites in your voice.
14-day free trial. No credit card. AI rewrites in your agency's voice.